Prisjakt brand colors

Primary color

Prisjakt is a blue brand! Or at least blue-ish. Our primary color is called Maybe Blue since it has a slight turquoise tint. Apart from the logo it’s our most recognizable brand asset so make sure it’s included as often as possible.

MAYBE BLUE – HEX: #00ADDB – CMYK: 70.8.6.0

Secondary colors

These are our go to colors to support and make Maybe Blue the star of the show. Mix and match them with each other to get your message across. You’re free to use a light or dark base to suit your needs and images.

CLOUD – HEX: #DCECF4 – CMYK: 10.1.0.0

BEIGE – HEX: #F6F4F2 – CMYK: 4.4.6.0

NAVY – HEX: #003451 – CMYK: 100.75.30.50

NIGHT – HEX: #002136 – CMYK: 100.79.50.62

Use color to highlight parts of you message. Choose the color with highest contrast for the most important words.

Color coded content

To help our users navigate the vast world of Prisjakt we have connected some colors to our most important sorts of content. Let’s help guide them together!

DEALS RED – HEX: #FF3366 – CMYK: 0.88.37.0

NEWISH GREEN – HEX: #44C589 – CMYK: 67.0.59.0

PROMO YELLOW – HEX: #FFD065 – CMYK: 0.20.67.0

Complementary colors

Even a blue brand needs to mix things up sometimes! Use these to highlight important stuff, differentiate between different information or just to get some variation.

Do remember to never dedicate a color to a specific feature or product other than deals/newish/promotions. Mix as much as possible and you’ll be fine!

DEALS RED – HEX: #FF3366 – CMYK: 0.88.37.0

PROMO YELLOW – HEX: #FFD065 – CMYK: 0.20.67.0

NEWISH GREEN – HEX: #44C589 – CMYK: 67.0.59.0

PURPLE – HEX: #B895EF – CMYK: 45.55.0.0

PEACH – HEX: #FC946B – CMYK: 0.55.65.0

Full palette

In the design of our products or more complex layouts we sometimes need that little bit of extra fine tuning. For that we have a full palette of tints to tackle every kind of challenge.

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